How to grow your videographer business & make higher profits

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Do you have a videography business?  Would you like to grow your videography business?  We have a number of ways you can grow your videography business – and see your profits grow!

Have a Website

If you don’t already have a website for your videography business, you need to get one.  And you need to get one immediately.  The best way to show people how great your work is is with your own website.  You can put up videos of your work on your website and give customers contact information, rates, etc.

Now you might think it’s really expensive to have a website.  But it’s not.  First of all, you can put one up yourself.  You don’t even need any experience or technical background.  We have a great non-technical guide to getting started here.

And if you don’t think you have time to do that or you don’t want to do that, that’s okay, too.  You can have your dream website designed for you for an affordable price by clicking here.

Show Up Higher in Search Engines

It’s not enough, though, to just have a website.  You want to show up higher than your competitors on popular search engines like Google, Yahoo, and Bing.

Luckily, there are things you can do to your website to help this.  This is called search engine optimization.  There are tools that can help you with search engine optimization that we talk about here.

There’s also another way you can get to the top of search engines.  And that is by advertising with them!

I’ve bought ads with different search engines, and I have found the most effective use of my money was Bing Ads.  More people use Google than Bing, but Google ads are really expensive.  I have gotten customers for businesses through Google ads.  But I made a lot more money by doing ads on Bing.

And now is the perfect time to get started with Bing ads.  They have an amazing deal where you get $100 worth of free advertising if you spend just $25!  Click here to get started.

Get Social Media Accounts

It’s not enough, though, to just have a website.  These days, you also need social media accounts.  They are a wonderful way to attract new customers you may not be getting with your website.  They are also a wonderful way to nurture the relationships you already have with customers.  Your customers can follow you on social media and that keeps you in their mind.

Now, naturally, the best social media account you can have as a videographer is a YouTube account.  Here are a few links that will help you with your YouTube account:

But YouTube isn’t the only social media account you should have.  You can also post videos or video clips on Facebook, Instagram, Twitter, LinkedIn, and Pinterest.  Here are some links you can help you with these social media accounts:

Get an Email Newsletter

Another way to nurture your current relationships is with a newsletter.  People can sign up for an email newsletter on your website.  And then you can send them a newsletter to keep your business at the front of your customer’s mind.

It is a great way to let them know about any sale or promotion.  Or you can use it to wish happy holidays to your customers as a subtle way to keep your name in their minds.  Either way, you can use your newsletter to help grow your business.

Here at Website Tips & Tutorials, we recommend Constant Contact.  You can get started with a free trial for Constant Contact by clicking here.

Get Business Cards

Not all advertising has to take place online.  Business cards are great, cost-efficient ways to advertise offline.  You can put your business card on local bulletin boards.  I have had great success using bulletin boards at Starbucks and Panera Bread.  You can also pass them out whenever you tell someone about your business in person.  You can get a great deal on business cards by clicking here.

Get Better Equipment

Better equipment can really help take your videography business to the next level.  And it doesn’t have to eat into your entire budget, either.  You can buy affordable video equipment here.

Get Better Editing Software

Similarly, better editing software can help your business a lot, too.  You could make your final product even better with software like VideoStudio Pro 2021 or the Vegas Post Suite.

Online Videography Classes

Another way to grow your videography business would be to grow your skills as a videographer.  We’ve found some great online classes you can take that can help your skills as a videographer.