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2024 is now in the books, and in the world of search engine optimization (or SEO) it was quite a year. 2024 was a year with seven confirmed Google algorithm updates (two less than last year), including Google’s biggest update ever, per Search Engine Land.
Depending on your business, this year could have been great for you. But for a lot of websites (some of mine included), these updates really hurt us. So much so that it may have made a lot of us feel like giving up.
But 2025 is a new year! So instead of giving up, I say it’s time buckle up and work harder! Now is the time to work on improving your site’s entire SEO to combat for any loss in your ranking.
But you don’t have to do this alone. There are luckily a lot of great tools out there that can help you track your website’s SEO and give you helpful tips for improving your ranking. Some of these tools you may have heard of. Some not as much (which means your competitors may not have heard of it, either – a great opportunity there).
But here are ten tools that are definitely worth looking into right now.
Semrush
Semrush is one of the top names in the SEO business and with good reason. They do pretty much all you could ask for in an SEO tool.
For example, you can type in a keyword you want to rank for and it will generate thousands of keyword combinations and explore a keyword toolbox with over 25 billion keywords.
Another great feature is you can track your SERP (Search Engine Results Page) position each day. You can also analyze any domain’s backlinks (so yours and your competitors’!). You can run functional SEO audits. They give you tips to help you create SEO-friendly content.
These are just some of the features. You can see a full list of all of Semrush’s features here (as well as pricing information) here.
RanksPro
RanksPro is an all-in-one SEO tool. It helps you track and monitor your ranking on Google. It helps you run backlink analysis and helps you track your domain authority score. They also help you find keyword opportunities. You can also compare how you are doing versus your competitors when it comes to keywords. They’ll also run audits on your site and tell you about any errors that are hurting your SEO.
So, it does a lot of the things SEMrush does, but the exciting thing about it is that unlike SEMRush, it is currently on sale! You can right now get a lifetime deal here for just $69! This normally costs $190, so you save 64%!
RankMath
Do you run a WordPress website? If you do, then consider getting the Rank Math plugin. I recently started using it on one of my blogs and have been quite pleased with it. I wanted to use it because it helps you with Schema Markup and I wanted to add structured data to help get my content featured in rich snippets. But Rank Math does even more than that. One of my favorite features is the automatic nofollow and noindex check boxes for your links.
But it goes beyond even that. They give you SEO-friendly suggestions for your content and automatically adds ALT and title tags to your images to help your image SEO. They also automatically generate sitemaps for your website and helps you manage, redirect, and track 404 errors. They also help you with local SEO and WooCommerce SEO.
You can get started with RankMath here.
Squirrly SEO
Squirrly SEO is another SEO tool you can use if you have a WordPress blog or website. This all-in-one SEO suite is AI-powered. This means you’ll get AI-assisted keyword research (like search volume, competition data, etc.). They’ll also give you real-time suggestions as you type into WordPress, including adding copyright-free photos or adding links to relevant blogs or Wikipedia. They’ll also give you page-specific tasks to improve your search engine ranking and monitor key metrics.
You can get all of this at a whopping 89% off right now here.
SEO Generator
SEO Generator is another WordPress plugin you can use to help you with your site’s SEO. The SEO generator plugins helps you create thousands of SEO landing pages.
How, you might wonder? Well, you simply write one SEO text using shortcodes instead of keywords and locations. After that, you’ll enter a list of keywords as well as a list of locations.
Afer that, the plugin generates a page for every combination! The URLs, headers, page titles, meta descriptions, alt tags, and last modified dates of all these generated pages are all unique, That means that almost all of the generated pages will be indexed correctly.
This is a helpful tool if you want to improve your SEO but do not have a lot of time spend on mastering SEO techniques.
Another great thing about SEO Generator? SEO Generator is currently on sale for 58% off here.
Screpy
Screpy is an AI-based SEO analysis tool that helps you analyze your website and monitor your keywords all in one dashboard.
Key tools include:
- Competitor Analysis Tool so you can track and compare your ranking with competitors over time
- Comprehensive website audits
- Rank tracker tool
- Uptime checker to make sure your website stays online
- Article writer that generates AI-written content targeting keywords
And if you’re worried about this tool costing you money over time, don’t worry because you can get all this with a lifetime subscription! You can even save 71% on the lifetime subscription with this limited-time offer here.
SiteGuru
Want a tool that tells you steps to do to improve your SEO rather than just a tool that tells you about all of your errors?
Then it sounds like SiteGuru may be exactly what you are looking for. SiteGuru runs an audit of your website and then gives you an actionable SEO to-do list rather than just focusing on telling you what’s wrong with your website. They’ll also use Google Search Console and Google Analytic to help monitor your SEO performance. You’ll learn about keywords you could rank for and steps to improve the click-through rate from Google.
And right now, you can get a lifetime deal for 88% off here.
SEO Optimized Blog Post Template Pack
Want to create more SEO-optimized blog posts but don’t want all the content generated for you? Want help in writing them yourself?
Then enter the SEO Optimized Blog Post Template Pack! It gives you a blog post template along with a blog post outline and checklist. And then you get an on-page SEO checklist to help you along as you write the blog. They also provide you with over 100 great headlines for your blog posts.
Google Keyword Planner
A good resource for helping you with SEO to me is Google Keyword Planner. You can use Google Keyword Planner to search for keywords & to see how those keywords would perform.
Keywords
Another good tool to use is with the to-the-point-named tool, Keywords. It is a great keyword research tool, especially if you sell products on Amazon. It helps you the right keywords so Amazon’s algorithm will favorably rank your listing. Keywords is currently on sale for a whopping 96% off here.
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