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A lot of us have heard of Facebook advertising and you may have used Facebook advertising, but have you ever heard about Facebook Messenger Ads?
What are Facebook Messenger Ads?
Facebook Messenger Ads are a relatively new way for businesses to advertise. These ads are a great way to take advantage of the fact that 1.3 billion people use Facebook Messenger each month – and you’re going to want to get your message out to these people! Facebook Messenger Ads are a great way to start instant message-based conversations with potential customers.
What kinds of Facebook Messenger Ads are there?
There are 3 types of Facebook Messenger Ads you can use:
- Facebook Messenger Ads
- Click-to-Messenger Ads
- Sponsored Message
Facebook Messenger Ads
There are two kinds of Facebook Messenger Ads:
- Ads in Messenger Inbox
- Ads in Messenger Stories
Ads in Messenger Inbox
These are ads that will appear in people’s Messenger Inbox in between conversations. They are placed automatically based on what’s the most likely to give you the best results. If someone clicks on your ad, they’ll then be sent to a detailed view within Facebook Messenger and they will see your full ad including a call-to-action button that will take them to your desired page. What’s really great about these ads is that you can target anyone with these ads, and you can target a more specific group by targeting people based on what they’ve included in their profile, the groups they belong to, the pages they like and other connections they’ve made on Instagram and Facebook.
Ads in Messenger Stories
These ads are like Facebook Stories & Instagram Stories in that they appear between organic stories. You can use the Messenger Stories to increase the reach of Instagram & Facebook Stories campaigns.
Thee are ads that appear in a regular Newsfeed in Facebook or Instagram, but the difference between these ads and a regular Facebook is that your call to action is “Send Message” and a Messenger chat is automatically opened if a customers click on it. They are greeted by a predetermined response you can set up ahead of time.
These ads appear directly in a person’s Messenger Inbox. It appears just like a normal message. These are unique ads because you can only contact customers you already have a relationship with, so these are great tools for you to tell your own customers about a sale, a new product, an event, etc.
How do I get started at Facebook Messenger Ads?
It’s common to feel overwhelmed when starting a whole new marketing strategy, but a great way to help your learning curve when you start using Facebook Messenger ads is FunnelDash. It’s also just a great tool in general to use for Facebook Messenger ads because of all that it offers. They have a huge library of courses & tutorials that help you to get started and a plan with FunnelDash means you get one free Weekly Facebook Ad coaching call for real-time support.
Now is definitely the time to do FunnelDash because AppSumo is running a great deal where for a limited time you can get it at a 95% discount. So now is definitely the right time to start Facebook Messenger Ads and use FunnelDash because for a fraction of the normal price, you’ll be able to get comfortable with Facebook Messenger Ads and starts seeing your profits increase right away!
If you don’t use FunnelDash, then check out this free guide to creating your Facebook Messenger Ad.