How to convert your Drupal site into an AMP Friendly Mobile Version

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If you have a Drupal site, are you looking to speed up the mobile version of your website?  Then AMP is the solution for you!  I’ll go into that today.

What is AMP?

The Google AMP project, otherwise known as Accelerated Mobile Pages, is an amazing project by Google that has totally changed using the internet on phones, and I’m not even exaggerating here.  AMP makes mobile sites run so much faster.  Basically, what happens is that an AMP page is a bare-bone version of your website that runs fast – like we’re talking 15%-85% faster than before.  If you’ve ever been frustrated by the speed of your website on phones, this is a great solution to this.

Is using AMP important?

In a word, yes.  Having a fast site is incredibly important.  First of all, when Google ranks pages they consider the speed of loading pages, so an optimized AMP page will help your website rank higher in Google, so it is incredibly important for SEO purposes.

But aside from SEO, having an optimized AMP page is great for user experience (and user experience actually is another criteria for ranking high on Google).  Per Cloudways (a great host for Drupal sites – if you aren’t using them, then I’d consider switching – I’ve blogged in the past about why Cloudways is great Drupal sites), a faster load times leads to a lower bounce rate and 40% of shoppers won’t wait longer than 3 seconds before abandoning a retail or travel website, so if your mobile site takes a while to load you could be missing out on key sales and new customers.  After all, per DreamHost (another great web host), many people today use their phone as their main computer so these are a lot of people you are missing out on by not optimizing your website for AMP.

How Do I Use AMP for My Drupal Site?

Check out this AMP module that was designed to convert Drupal pages into pages that comply with AMP standards.