Why you should create an unboxing video for your products to increase sales

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Have you ever thought of doing an unboxing video for your products that you sell online?  An unboxing video is a great marketing tool.  It is a video of someone opening up a package and revealing the contents inside.  It is a great way to drum up excitement for the purchase.  Your products can benefit from having an unboxing video.

Or can they?  You may be skeptical of the true benefits of an unboxing video.  So I’m going to tell you ten statistics that will help convince you that getting an unboxing video is the next step in your marketing.  And I will tell you how you can easily get one!

People Watch Unboxing Videos

Studies have shown that 35.3% of consumers had seen an unboxing video in 2015. But by 2017, that number had risen to 36.8%.  As these numbers increase, you are going to want to make sure you are on the right side of what customers want.

People Search for Unboxing Videos

Want even more proof there is an appetite for unboxing videos?  It says here that more than 90,000 people search for “unboxing” on YouTube each month.  Don’t you want your product to be the video they end up watching?

It Helps Your Youtube Channel

Adding an unboxing video is a great way to update your YouTube channel.  And YouTube is a really good place to reach a large audience.  And that is because statistics show that there are over 2 billion active users per month.

Unboxing Video Views

But are unboxing videos on YouTube that popular?  It would appear so, as it says here that unboxing videos can get more than 170 million views.

Your Competitors Are Starting to Use Unboxing Videos

You don’t want your competitors to get ahead of you, right?  Well, there is a good chance your competitors are already using unboxing videos.  How do I know this?  Well, just look at how the videos are growing per this study.  Back in 2014, if you searched for unboxing on YouTube, there there were only about 20 million search results.   Today when searching you will find more than 66 million search results.

Unboxing Videos Increase Interest

It says here that after watching an unboxing video, 55% of consumers say they’re more intrigued about the product.  41% of consumers even said they felt excited watching it.  You are going to want to tap into those emotions of your customers.

It Shows More About Your Product

When you are marketing your product, you want people to learn more about your product so that they ultimately buy your product.  Statistics show that 72% of consumers say they watch an unboxing video to learn more about the product.  So it is a great way to give customers more information about the product so that hopefully this leads to a sale.

It Helps Grow Your Social Media Accounts

Want to grow your social media accounts, too?  Studies show that 54% of consumers have used social media to watch an unboxing video or view an unboxing photo.

It Helps Grow Brand Awareness

Looking to increase your brand awareness?  Studies show that brand awareness increases by 70% when the content is video.

It Makes The Sale

And finally, here is one of the best statistics I can show you.  Per here, 61% of consumers who watched an unboxing video ultimately decided to buy the product.  And I know you must love reading that!

How To Easily Create an Unboxing Video

Okay, so now I am sure you want to create one.  But if you have never done one, you might think it would be hard to create one.

But the truth is, it’s not.  In fact, you can record one using your phone or you can use one of these cheap cameras.  And then you can edit your video using user-friendly software like VEGAS Movie Studio.

But if you don’t want to actually do the video yourself, you could hire someone on Fiverr to do it for you.  There are a lot of people with lots of experience doing this who you can hire for a one-time fee to do it for you.  My businesses have used Fiverr before with great success.

So whether you do it yourself or get someone else to do it, you should get on this and do an unboxing video for your products.  After all, studies show it is a great marketing tool!