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As any dance studio owner knows all too well, a dance studio owner has to wear many hats. There’s the artistic hat, when it comes to things like choreographing and teaching dance. Then you have the business hat, as you must handle things like accepting payments and balancing the books. And then, on top of everything else, you have to worry about marketing your dance studio, too!
Luckily, if you’re a dance studio owner solopreneur, there’s a way that you can save time on your social media marketing efforts. And that’s with Tailwind.
Tailwind is a marketing solution that will save you so much time on your social media accounts! It can help dance studio owners by generating a personalized marketing plan, creating social media graphics, writing social media captions, and scheduling social media posts.
Yes, you read that right. Tailwind will not only provide a marketing plan, it can also produce and schedule graphics and captions for Instagram, Facebook and Pinterest.
This is such a tremendous time saver!
Today, we’re going to go over how Tailwind can provide dance studio owners with a marketing plan, graphics, captions, and a scheduling tool. Tailwind saves me time and has been doing so for years. And you’ll quickly see just how Tailwind can save you so much time, too!
Personalized Marketing Plan
To come up with a marketing plan that meets your particular needs, all you have to do is answer some questions and Tailwind does the rest. It’s seriously that easy!
Tailwind states that it takes about 60 seconds to answer the handful of questions (less than 10) about your business as well as your own marketing experience (like about how long you spend on social media and email marketing a week). There’s also a question about your marketing goals:
Now, I am usually very slow at answering, well, anything. I tend to think through things (often to the point of overthinking). But it still only took me less than 4 minutes to answer the questions.
Once you’ve done that, Tailwind automatically generates a day by day marketing plan for you! You don’t have to worry about planning anything. You’ve got a prompt for each day. And depending on how many hours you said you spend on marketing, you won’t necessarily have a prompt every day. Some days might have more than one but others might have nothing. So you can spend a minimal amount of time on marketing while maximizing all your efforts!
You’ll also be given hints and examples for the prompts, which makes it even easier to get content ideas and inspiration.
Using Tailwind is such an easy, quick and stress-free way to come up with a marketing plan for your dance studio!
Social Media Designs
Just because you’re a dance studio owner, it doesn’t mean you’re a graphic designer. Luckily, Tailwind makes creating social media graphics easy… and quick!
Tailwind Create is a helpful feature that generates social media posts for you. We’ve previously looked at how you can use Tailwind Create for Pinterest. But it’s also a great feature for creating Instagram and Facebook posts!
There are four potential elements to these posts. You can see those four elements on the left side of the screen here:
Photos
With Tailwind Create, you can use photos as part of your social media posts. Here’s how you can get those photos:
- use one of the stock photos in Tailwind’s library
- upload a photo
- Add a URL from your studio website so that you can use a photo on that page
Using one of the stock photos they provide is especially useful if you’re just starting out as a studio owner, or you’re adding a new style of dance to your offerings. And you won’t even have to waste time going through multiple stock photo websites – it’s all available right there in Tailwind.
Text
You’ll be able to enter in your own text, including a title, subtitle, and call to action.
Color Palettes
The color palette is basically the four colors used in most of the designs. You have the option of adding your own studio colors as your default color palette. But if you don’t have studio colors, don’t worry! You can also choose from one of their color palettes. And each time you create a new graphic, you can pick a different color palette or keep using the same one.
Branding
For branding, you can upload your dance studio logo. But if you don’t have a logo or don’t want to use your logo for some reason, no worries. You can also choose to use your studio name, studio website URL, or no logo/website branding. Keep in mind that this branding option is an easy way to make your dance studio better known on social media.
How It Works
All you have to do is fill in those four categories: pick a photo, what you want the post to say, what colors to use, and if you want to include a logo/branding. And then Tailwind Create does the rest! It will generate possible social media posts for Instagram, Facebook, and Twitter. From there, you can schedule your post (more about that later). And you can have Tailwind’s Ghostwriter AI feature write the caption for you! Let’s go over that right now.
Ghostwriter AI
Once you’ve generated your social media post, you can have the Ghostwriter feature automatically write a caption for your post. Ghostwriter uses AI (Artificial Intelligence) to write captions that actually sound like something you’d see on social media. For example, let’s say you are scheduling an Instagram post about fall registration for dance classes. You can tell Ghostwriter the type of post, what it’s about and (if you’d like) a call to action and/or keywords and phrases to use. And then it writes the caption for you!
For example, for an Instagram post I chose that I was posting about “a promotion or sale.” I wrote in that it was a promotion or sale about “Children’s dance classes” and added “Sign up today!” for my call to action. And here were the three suggestions for an Instagram caption.
Caption 1
🕺💃Bring out the dancer in your child with our exciting Children’s Dance Classes! We offer a variety of genres to explore, from Hip-Hop to Ballet, each tailored to develop confidence, creativity and coordination. PLUS, we’re now offering a SPECIAL PROMOTION – enroll your little star now to get a 20% discount on all classes! But hurry, as places are filling up fast! 🌟👏
Help your child find their rhythm, make new friends and have lots of fun while learning! Dance is not just a hobby but a journey of self-expression, discipline and joy. 🎉🥳 This is a limited-time offer, so don’t miss out on this golden opportunity. Unleash the star within your child. 🌟👯♀🩰 Sign up today!
Caption 2
💃Twirl into savings! Our Children’s dance classes are now on SALE! Unleash your little one’s inner star 🌟 Sign up today! #DanceDreamsComeTrue 🕺🎉
Caption 3
Unleash your child’s potential with our highly engaging children’s dance classes! Our professional instructors are skilled in nurturing your little ones’ talent, transforming them into confident and creative movers. Beyond dance steps, we instill discipline, perseverance and team spirit, fostering holistic growth. For a limited time only, we are offering a fantastic sale on our dance classes. Don’t deny your kids the opportunity to shine on stage. Sign up today and let your child dance their way to success!
Using the Captions
I could use any of those captions as is, as long as the details applied. (For instance, if you’re not offering a 20% discount, then you wouldn’t want to promise that!) I could also pick my favorite option and then edit it so that it fits my studio even better. And if for some reason nothing really seems right, I can generate brand new possible captions.
No matter what I choose, this is so much easier than having to write a caption from scratch! And it means no more wasting time staring at a blank space, trying to think of something to say but running into complete writer’s block.
Social Media Scheduler
So we’ve talked about how to have Tailwind come up with a marketing plan, social media graphics, and social media captions for your dance studio. But it can also schedule those social media posts as well!
You can use Tailwind to schedule posts to Instagram, Facebook, and Pinterest. (Please note that you will need to have an Instagram business account. If you currently only have a personal account, you can switch to a business account for free.) One of my favorite features of the Tailwind scheduler is how it will schedule it for the best times to post. They have already calculated what times during the day will get the most engagement on social media. So there’s no worrying that you’re sending out your posts at the wrong time of day!
How It Saves Time
It would be possible to get some of these features from different places. I could sign up for a social media scheduler, use an AI tool to write captions, use graphic design software to design social media posts from scratch, etc. But using Tailwind makes all of this so much easier! The entire approach is streamlined. I don’t have to do several tasks in several different places.
In fact, with the personalized marketing plan, I don’t even have to put too much thought into what to do when. I can just follow their schedule and create my content right there in the Tailwind app! Dance studio owners already have so much on their plates. This is a wonderful way to make things simpler and quicker. Tailwind really is an all-in-one marketing tool.
You can get started today by signing up for Tailwind here.
And if you’re interested in the different plans Tailwind offers, you can check out the Tailwind plans here. For dance studio owners, I recommend the Free or Pro plans. Obviously, the free plan is the cheaper option! But the Pro plan is only $12.99 a month if you’re billed annually, and you’ll be able to create and schedule more graphics/captions on social media each month. So take a look at both plans and see which one is right for you.
