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Yesterday was kind of a big deal in the search engine world. SearchGPT launched as ChatGPT’s Real-Time Search Feature.
Now, if you are not familiar with SearchGPT, SearchGPT is an AI-powered search engine developed by OpenAI. Since OpenAI developed ChatGPT, it stands to reason that SearchGPT could grow to be quite popular. After all, according to a UBS study, ChatGPT was the fastest-growing consumer application in history.
So now we can get a glimpse of what SearchGPT is. Since I have a paid ChatGPT Plus subscription, yesterday I could start familiarizing with SearchGPT through ChatGPT’s Real-Time Search Feature.
So far, I have to say I am pleased with the results from a purely user perspective. It answers my question better than Google does. And it’s really nice when you search for something, you’re not flooded with lots of ads.
And from a business owner perspective, I would prefer searches to go back to the days when it would direct people to websites rather than just answering the questions.
But I am aware we are not going back to that point. And I will say that SearchGPT’s responses do cite websites in far better ways.
I feel like the search results are much better than Google. Let me show you some screenshots of searches to show the differences and what I like better about SearchGPT.
SearchGPT Results vs. Google Results
Let’s show for example what I see when I search for the term “what’s the best credit card”.
Here’s what I see on Google.
The first two ads. One is for Bank fo America’s credit cards and one is for Hilton Honors credit cards. Obviously, that’s not going to answer a question on what’s the best credit card. The next does address it, but is U.S. News & Worlds Report, which is where I go for college rankings but not really what I think of when it comes to credit cards.
But then take a look at what I got when I searched on ChatGPT.
To me, this is much better for actually answering my question. There are so many links right away and they answer the question in different ways. For example, the best business credit cards for startups or the best for travel rewards or cash back. If I was searching for a credit card, I might see this and realize hey, travel rewards, that’s what I really want from a credit card! Or, oh, this is for startups, that’s what I really need. And if I were doing this search, I would click on the result to see more about what they said. Which is, you know, how an ideal search engine works.
So let me show you another example of a time where I liked the results on ChatGPT better. This is for the search “best taco stand in san diego”.
Unsurprisingly to anyone who’s been following Google search results for awhile, Reddit is of course at the top of the list. Now, I am someone who uses Reddit a lot. But if I wanted to find out something on Reddit, I’d just search on Reddit. I don’t know why Google feels the best way to answer this question is to show six different Reddit posts on this topic.
That means the only thing showing up on my screen was a Yelp result. Which, again, I know Yelp exists. I could have just started my search there.
Now, compare this to ChatGPT.
To me, this is better results. I love how they show it on a map. I love that they have different blog entries on the side that make it enticing to click on it so you can read a full list. I love the mix of websites.
So you can see why now I want SearchGPT to be my new way to search online!
