How to use Constant Contact to increase your company's sales

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Let’s face it, online sales are more important than ever these days.  Even businesses that used to primarily sell in traditional brick and mortar stores are now relying more on online sales.  If this past year has proven anything, it’s that businesses that can generate a good profit from online sales are in the best position to succeed in case of a crisis.

But how do you generate more sales online?  One way to do that is with an email newsletter.  And a great way to do that is with Constant Contact.

So today, I am going to go over seven reasons getting an account with Constant Contact is a great way to increase your online sales.

Ease of Creating Emails

Constant Contact makes creating emails a really easy process.  If you’ve never created an email newsletter before, don’t worry.  Studies show that first-time users actually prefer creating an email with Constant Contact over its competitors.  So you’re in the best hands possible.

Constant Contact has email templates that cover so many different businesses.  That will make it a lot easier for you because you won’t have to create emails from scratch.  But if you have a unique business, don’t worry.  Their smart editor makes it easy to edit the email to make it what you would like.  And all of these emails look incredibly professional.

And since it is so easy to create emails, you’ll be able to create more emails.  This means you will reach your customers or leads more, which will lead to an increase in sales!

Email Automation

Let’s face it, as a small business owner or entrepreneur, you are already spending so much time on your business.  So wouldn’t you like a way to contact your customers without having to do the work every time?  This is something email automation can give you.

Email automation refers to emails that are automatically sent out to your customers.  You won’t have to keep writing the emails yourself.  An example of this would be after someone signs up for your newsletter, this would trigger a series of welcome emails.  No extra work on your part after you create the original emails.  Constant Contact makes it really easy for you to do this.

Email automation has been proven to be very effective.  You can find out more details here, but here are a few facts from studies:

  • Marketers who connect to customers through automated emails see conversion rates as high as 50%
  • Subscribers that get a welcome message after subscribing to a newsletter have an increased long-term brand engagement – by 33%, actually!
  • The average open rate for a welcome email is 50%
  • Automated welcome emails are 86% more effective than an email newsletter
  • Sending a series of welcome emails rather than just one email can lead to an increase of revenue – by more than 13%

So as you can see, this can really lead to an increase in sales for you.  And this is something Constant Contact can help you do rather easily.

Email List Segmentation

Constant Contact makes it really easy for you to do email list segmentation.  What that means is that you can divide your newsletter subscribers up so that the right emails are going to the right customers.

This is really important because everyone is different.  People use your product for different reasons.  And if you have multiple products, not all your customers will want or need all of your products.  By sending a more targeted message to specific customers, you can make sure customers are getting the best emails for them.  They will be less likely to unsubscribe, too, because they won’t be bombarded with messages that don’t matter to them.  So if you want to create an effective marketing campaign, you should use email list segmentation – and you can easily do this with Constant Contact.

Online Marketing Strategies For Your Specific Business

Now, if you have a very niche business that is unusual, this may not effect you.  But otherwise, Constant Contact can be a wonderful choice for you because they have marketing strategies tailored to specific industries.

Some of these industries include:

  • Child Daycare Services
  • Accounting Services
  • Educational Services
  • Health Practitioners & Centers
  • Home & Building Services
  • Legal Services
  • Insurance
  • Real Estate
  • Fitness
  • Repair & Maintenance Services
  • Restaurants & Dining Establishments
  • Travel Businesses
  • Artists
  • Writers
  • Performers
  • And more!

Marketing Advisors

Constant Contact does more than just offer a platform to send out emails.  They offer so many services to help your business.  One example of that would be their marketing advisors!

Yes, they have a live hotline and you can call and speak one on one with one of their marketing advisors!  This is a wonderful resource for anyone who wants to take their marketing to the next level.  They can help you with any question you have or any advice you need.

Do you want advice on a more consistent basis each month?  Well, Constant Contact has a great service where you can meet with a dedicated marketing expert every month!

So if you are really looking to increase your sales, get help from the experts at Constant Contact!

Marketing Tools for Ecommerce

Do you sell products online?  Then Constant Contact has great tools specifically for an eCommerce business that will help increase your sales.

For example, they can help you send out automated emails to anyone who has an abandoned cart.  An abandoned cart is when someone puts a product in their shopping cart and then for whatever reason leaves the website without buying the product.  Studies show that about 45% of emails sent about an abandoned card are opened by consumers.  And then around 10% of people who get a follow-up email actually buy the product.  So see how that can lead help get someone to go ahead and buy your product?

Constant Contact also has powerful apps that help connect you to how you sell products.  They can connect to such platforms like:

  • Shopify
  • WooCommerce
  • BigCommerce
  • Etsy
  • Ebay

Constant Contact even helps you with ads on Facebook, Instagram, and Google.  Basically, Constant Contact gives you so many tools that help your business really grow.

Social Marketing Tools

Speaking of Facebook and Instagram, Constant Contact helps you take your social media marketing to the next level.  You can integrate Facebook and Instagram with your Constant Contact account.  With just a few clicks, you can create an effective social media marketing campaign.  You can share content on Instagram, Facebook, Linkedin, and Twitter – and you don’t even have to leave your Constant Contact account!  You can even read and respond to mentions and conversations in Facebook and Instagram.

Social media marketing can be an effective way to grow your business and increase your online sales.  So it’s great that Constant Contact not only helps you with your email marketing campaigns but your social media marketing campaigns as well.


As you can see, Constant Contact can help you increase your sales – and your profits, too!  So why wait to get started?  Click here to get started with a free trial so you can see for yourself how user-friendly and effective it is!