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If you want to increase website traffic and/or online sales, then a great strategy is to do this through e-mail marketing.
Email marketing is a great way to get customers and readers to keep coming back to your business website and/or blog.
Once they opt-in to your newsletter, they’ll receive your newsletter and then that will be a really easy way for you to get the news out about new blog entries you wrote, sales you’re having, new products, etc.
Two great e-mail marketing services are Convert Kit and Constant Contact.
If you go with either one of them, you will be able to easily create incredibly professional looking newsletters that will help increase your web traffic and sales.
In order to increase sales and traffic even more, you’ll want to make sure to do the best you can to keep people on your mailing list, and that begins with a welcome email.
The Welcome Email is what new contacts will get when they sign-up for your e-mail list.
First impressions are important, so you want to make sure your Welcome Email is as amazing as you are!
So if you want to create a really great Welcome Email, here are 10 tips for things you can include in the email that will help start a wonderful relationship for you and your new subscriber:
- Identify Yourself in the Email Header: Under From, use a real name and an email address that isn’t a “noreply” email address. Having an impersonal “noreply” email address under “From” kind of gets you off on the wrong foot and discourages engagement from your new subscriber.
- Use a Greeting Tag: Using a greeting tag such as “Hello!” or another upbeat, positive greeting can really get your welcome email off to the right start. You want your reader to feel positive about you and your brand when they read this email.
- Use Your Contact’s Name in the Email: Having a warm greeting is great, but if you want to really go further, then try personalizing it. Inserting your new subscriber’s name in the email (think, for example, “Hello, Emma!” rather than just “Hello!”) can really make the subscriber feel more like it’s a greeting from a friend than an impersonal brand. This is something you can do if you have a really good email marketing platform, like Constant Contact and ConvertKit.
- Tell Them What They Can Expect: This is where you let them know why they’ll be happy they subscribed! Given them an idea of how often you’ll email, what you’ll cover, etc.
- Give a story: You can include a personal story so that they can feel more connected to you. Tell them why you’re passionate about your subject matter; for example, if you run a blog about a specific fitness regiment or diet, let your readers know how it has helped your life. Really help your subscriber really get a good feel for you so that they can feel more loyal to you and your brand.
- Call to action: You can also include a call to action in the welcome email. You might want to make it a “soft sell” because you’re at the beginning of your relationship and you don’t want to be hounding them for sales right out of the gate because they could unsubscribe, but if there’s something you sell (for instance, an ebook or ecourse) that is related to your newsletter topic or the freebie you’ve given them, then you can mention that.
- Put your logo in the email: It’s always good to get the most about your branding. Put your logo in the email to really help them remember your logo and remember you.
- Change the welcome email to include your brand’s colors: Following the same line of reasoning, changing the welcome email colors to incorporate your brand’s colors is a great way to further help your brand’s awareness.
- Add your social media account icons in your email: If they joined your newsletter or email list, then they obviously want to hear what you have to say. So it would stand to reason they may want to follow you on Facebook, Instagram, Twitter, Pinterest, etc. So consider putting your social media icons in the welcome email to give them a chance to do that. That way, you can interact with them even more and it builds your follower numbers.
- Thank them for joining your email: If your blog doesn’t have readers or your business doesn’t have customers, then you can’t do what you love, right? So thank them for subscribing to your list! Ending the message with a Thank you is not only a good thing to do, but it makes the person feel good about joining your e-mail list and you want them to feel good about joining your mailing list so that they’ll want to read your e-mails.
